Social media research

The image to the left is an up to date list of social media users from 2015, generally, the most popular social media websites are listed on the left. These are the most visited websites. 

However, this will not help promoting our short film documentary as it may not target our audience directly. Some websites used are also not relevant to the film industry and marketing so they will not be relevant to promoting short film documentaries. Some of the top social media websites are though, even if it's not aimed directly at a skating audience, our film is also aimed at teenagers.

Because of this i have decided to create a small questionnaire for my demographic finding out what social media sites they use the most to watch films.
For our specific audience it would be a shorter social media list, just including Facebook, Twitter, Instagram and Flickr would also be on there. Whatsapp is also a large social media input but less so for us to be able to promote our short film. 

Primary research 

This table shows that the most used social media site to watch videos is YouTube. Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. This platform allows us to get instant feedback from viewers using the comment section, also an easy way to share the video on other social media sites. 

Even though the most popular site to watch videos is youtube its not the most popular in general, from this information we have decided to make several social media accounts to spread the video while promoting the film and the production company. 

Website sitemap

The website sitemap is a plan of how we are going to lay out our website, making it easy for any viewer to navigate and find what they are looking for. Planning it before hand will mean we can plan about how we are going to advertise, as you can see to the right we have chosen to link any social media sites and also to the left of that our trailer which we hope will convince the audience to want to watch it.

Prop & Equipment list

This is a list of the equipment and Props needed to produce our documentary. 

Costume planning

For the short film there is no real fixed costume for the skater Kamel Zara. Because skating is a sport much like football and the younger generation tent to find father figures and people they look up to. This consists of wanting to dress like them so pro skaters come out with pro model skateboards, shoes and clothes. Skateboarding has stayed true as a sport but has largely become commercialised via large competitions and clothing brands that back extreme sports like DC shoes and Quicksilver. These are extreme sport companies that also have their foot in the skateboarding field but also work within other action sports such as surfing and snowboarding. Other companies like Thrasher and Grizzly are predominantly skateboarding but also have clothing thats based on the skateboarding fashion. Thrasher for example also has a magazine that they release monthly and features pro or up coming skaters and also sell their goods or others that pay for advertising.

To conclude Kamel Zara is a skater and has been the majority of his life and there fore dresses like a skateboarder, even though he doesn't feel like he does because he's become accustom to that life style. So as long as he comes dressed as he normally would then thats the costume plan.

Website homepage draft

Front page

A video will be on repeat on the front page. It consists of loads of bouncy balls being dropped onto a skateboard thats then reversed. This video relates to our documentary via the skateboard but its mostly a visual effect that will also present in the film.

This page will clearly represent cast, this consists of Film makers, directors and any features such as Kamel the skateboarder. There will be photos showing the viewer what they look like creating a more personal connection.

A small introduction about the artist and any social media links to promote the artist. Also a small description of why we chose the music such as atmosphere and the mood it sets.

This page is about the documentary with a small synopsis of it. Describing the storyline and location in the hopes to interest any viewer to watch the film 

Film name

This is our Logo and name for our film designed by Ceri-Beth and i. The minimalistic professional design reflects the cinematic look we are trying to produce; high quality production and post.

The black and white logo links with the Production company logo Madbuddha following a simple colour scheme that will also be seen on the website and any other content produced like the film postcard. Having a colour scheme that flow through all content allows the viewer to quickly identify the similarity and but two and two together creating a strong brand image. 

Shot list

Film postcard design

This is a rough design of the film postcard that will be used to promote the Documentary and also give the viewers an idea of what the film is about in the hopes to make them want to watch it.

Key information is present like Production company name, Film title, small description to interest viewers and and features plus directors.

A eye catching image representing Qatar (desert) and skateboarding making it clear to the viewer what the documentary is about.

We will follow a colour scheme of black and white with a hint of gold linking in the desert and its famous sunsets and rises (golden hour)