For our short film we need to analysing our audience, this will help discover information that can help to build
common ground between us and the audience and target them via Mise en scene and advertising such as the postcard and where to show trailers etc.
Our demographic is based on the skateboarding audience, this audience is stereotypical male because its a male dominated sport. Even though skateboarding is mostly male we will also target women in our sub demographic that will be target because Qatar is being represented.
The skateboarding audience is 12 - 20 year old males, this is the age where skateboarding seems to peak, this includes the skaters and also customers that buy skate related apparel. We are going to target the male and female demographic by the inspirational story and the relatable subject that connects to the audience emotionally. Hard core skaters will be interested in the raw skate-footage like the tricks and the motivation to get back up and keep trying, even if your body is wounded much like whats seen in 'WE ARE BLOOD'. In our focus group this aspect seemed to attract the audience the most, male and female. This will be a good way to connect to both genders and expand our demographic.
Male
Kareem, age 13, student. Kareem has be skateboarding for 8 years and lives in Qatar, Kareem will be targeted via his knowledge of tricks and will look up to the subject and relate to the story being told of skating in Qatar; its positives and negatives.
Female
Ceri-Beth, age 17, student living in Qatar. Ceri-Beth will be target via cinematography and will be interested in the emotional story being told. She will relate to key locations the documentary will be filmed in.
common ground between us and the audience and target them via Mise en scene and advertising such as the postcard and where to show trailers etc.
Our demographic is based on the skateboarding audience, this audience is stereotypical male because its a male dominated sport. Even though skateboarding is mostly male we will also target women in our sub demographic that will be target because Qatar is being represented.
The skateboarding audience is 12 - 20 year old males, this is the age where skateboarding seems to peak, this includes the skaters and also customers that buy skate related apparel. We are going to target the male and female demographic by the inspirational story and the relatable subject that connects to the audience emotionally. Hard core skaters will be interested in the raw skate-footage like the tricks and the motivation to get back up and keep trying, even if your body is wounded much like whats seen in 'WE ARE BLOOD'. In our focus group this aspect seemed to attract the audience the most, male and female. This will be a good way to connect to both genders and expand our demographic.
Male
Kareem, age 13, student. Kareem has be skateboarding for 8 years and lives in Qatar, Kareem will be targeted via his knowledge of tricks and will look up to the subject and relate to the story being told of skating in Qatar; its positives and negatives.
Female
Ceri-Beth, age 17, student living in Qatar. Ceri-Beth will be target via cinematography and will be interested in the emotional story being told. She will relate to key locations the documentary will be filmed in.
No comments:
Post a Comment